TL;DR: Snag the essential Google Analytics Certification for $13.99 in the Mashable Shop. It's typically $199.99 so you'll save 93%.
Data rules all in 2019. And if you don't plan to be a full-blown data scientist, you should at least understand how to navigate Google Analytics. Think of it as the public transportation of data science, everyone *should* be able to navigate it, but it's harder than it looks.
Learning and understanding Google Analytics is essential if you want to run a business effectively, or even do most business-related jobs effectively. GA gives you data-driven insight into user engagement and acquisition, online discoverability, and the effectiveness of overall strategies and tactics. In other words, it helps you figure out what's really going down with your business. Read more...
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