The hair care company Shea Moisture, founded in Harlem in 1991, apologized Monday after a flood of social media backlash over a video spot featuring white women.
The ad, which was posted to the company's social channels last week, shows the white women, along with one woman of color, talking about “hair hate” and how Shea is their go-to product, prompting cries of whitewashing.
“Wow - we really f-ed this one up! Please know that our intent was not, & would never be, to disrespect our community,” a candid statement posted to Shea Moisture's Facebook page read. Read more...
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