2016 was the "defining year for Instagram," says James Quarles, Instagram's VP of Business.
The Facebook-owned app got a new interface (black and white), a new logo (bright colors) and a new product that sounds and looks quite a bit like Snapchat Stories. To sound like a TV ad (or an Instagram spokesperson), that's not all! It's true: Instagram unleashed more updates last year than it ever had before.
But now we're in 2017, and Instagram wants to make sure all those changes and its future steps help the app grow more and, importantly for Wall Street, support a lucrative and sustainable business. Ad sales on Instagram are expected to reach nearly $3 billion by 2017, according to eMarketer, up from $60 million in 2015. Read more...
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