UPDATE: Dec. 20, 2023, 5:00 a.m. EST We've updated this post with the best deals from across the Apple universe this holiday season, including some that match or beat their Black Friday prices. Here are our top picks:
Apple may have an iron grasp on the general population, but when it comes down to it, their products look good, work well, and stay cutting-edge — so of course, people love 'em. Whether you build your calendar around Apple events or you just want solid tech no matter the brand, Apple's got you covered. Sure, they're a little notorious for their high prices, but we've rounded up the best deals on iPads, AirPods, MacBooks, and more to help you save where you can. Check them out below.
Mac and MacBook deals
Why we like it
Check out our full review of the M2 MacBook Air.
We may finally have M3 iMacs and Macbooks, but the M2 chip is still plenty powerful and is definitely worth checking out at this sub-$1,000 price point. In this MacBook Air model, it makes for an excellent work from home machine. In addition to the speed you'll get, the 13.6-inch display actually feels different from the previous gen's 13.3 inches (we know, but trust us) and unlike earlier Butterfly-equipped generations, this Air has a keyboard you'll actually want to type on. It's been sitting at $949 for weeks, but finally, B&H has brought it back down to its record-low price of $899, beating its Black Friday price.
More Mac and MacBook deals
MacBook Air
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2020 MacBook Air (M1, 8GB RAM, 256GB SSD) — $749.99
$999at Amazon (save $249.01 with on-page coupon) -
2020 MacBook Air (M1, 8GB RAM, 256GB SSD) — $749.99
$999at Best Buy (save $249.01) -
15-inch MacBook Air (M2, 8GB RAM, 256GB SSD) — $1,049
$1,299at Amazon (save $250) -
15-inch MacBook Air (M2, 8GB RAM, 512GB SSD) — $1,249
$1,499at Amazon (save $250) -
2022 MacBook Air (M2, 8GB RAM, 512GB SSD) — $1,249
$1,399at Best Buy (save $150)
MacBook Pro
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2021 16-inch MacBook Pro (M1 Pro, 16GB RAM, 1TB SSD) — $1,799
$2,699at B&H (save $900)
Mac
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Mac mini (M2, 8GB RAM, 256GB SSD) — $479
$599at B&H (save $120) -
Mac mini (M2, 8GB RAM, 512GB SSD) — $699
$799at Amazon (save $100)
iPad deals
Why we like it
This $249 price tag doesn't quite match up with the $229 we caught this tablet at during Black Friday, but that doesn't mean this iPad deal is worth passing over. If you just need a tablet for the basics — some note taking, some video watching — and you want to go Apple, this is the best possible deal you can get by a long shot. At the time of writing, it's $100 cheaper than the 2022 iPad on sale. While there are notable design changes between the two tablets, you probably won't notice much of a difference in performance with casual use.
More iPad deals
iPad (10th gen)
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2022 iPad (WiFi, 64GB) — $349
$449at Best Buy (save $100) -
2022 iPad (WiFi, 64GB) — $349.99
$449at Target (save $99.01)
iPad (9th gen)
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2021 iPad (WiFi, 256GB) — $379
$479at Walmart (save $100)
iPad Air
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iPad Air (WiFi, 64GB) — $499.99
$599at Amazon (save $99.01) -
iPad Air (WiFi, 64GB) — $499.99
$599at Target (save $99.01) -
iPad Air (WiFi, 256GB) — $649.99
$749at Amazon (save $99.01) -
iPad Air (WiFi, 256GB) — $649.99
$749at Target (save $99.01) -
iPad Air (WiFi + cellular, 64GB) — $629.99
$749at Amazon (save $119.01) -
iPad Air (WiFi + cellular, 256GB) — $799.99
$899at Amazon (save $99.01)
iPad mini
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iPad mini (WiFi, 64GB) — $399.99
$499at Amazon (save $99.01) -
iPad mini (WiFi, 64GB) — $399.99
$499at Best Buy (save $99.01) -
iPad mini (WiFi, 64GB) — $399.99
$499at Target (save $99.01) -
iPad mini (WiFi, 256GB) — $549.99
$649at Amazon (save $99.01) -
iPad mini (WiFi, 256GB) — $549.99
$649at Best Buy (save $99.01)
iPhone deals
Why we like it
The iPhone 15 may be the shiniest new Apple toy, and while the deals on the phone certainly aren't bad, they are contingent upon you having a decent trade-in. If you feel any doubt in your trade-in power, going for this Verizon deal on the 14 Plus requires none — only that you open a new line on select unlimited plans. Still some hoops, but far fewer to get an $800 phone basically for free.
More iPhone deals
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iPhone 14 (128GB) at AT&T — $5/month for 36 months on select unlimited plans, then receive $550 bill credit.
$729.99(save $550) -
iPhone 14 Pro (128GB) at AT&T — $15/month for 36 months on select unlimited plans, then receive a $360 bill credit.
$899(save $360) -
iPhone 14 Pro Max (128GB) at AT&T — $20/month for 36 months on select unlimited plans, then receive a $280 bill credit.
$1,000(save $280) -
iPhone 15 (128GB) at AT&T — $0 with an eligible trade-in on select unlimited plans. (save up to $700)
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iPhone 15 Plus (128GB) at AT&T — $129.99 with an eligible trade-in on select unlimited plans.
$929.99(save up to $830) -
iPhone 15 Pro Max (256GB) at AT&T — $199 with an eligible trade-in on select unlimited plans.
$1,199(save up to $1,000) -
iPhone 13 (128GB) at Verizon — $0 on a new line and select 5G unlimited plans.
$599(save $599) -
iPhone 14 (128GB) at Verizon — $0 with select 5G unlimited plans.
$699(save up to $699) -
iPhone 14 Pro (128GB) at Verizon — $0 when you open a new line with select unlimited plans.
$899.99(save up to $899.99) -
iPhone 15 (128GB) at Verizon — $0 with an eligible trade-in on a new line and select unlimited plans.
$799(save up to $830) -
iPhone 15 Pro (128GB) at Verizon — $0 with an eligible trade-in on a new line and select unlimited plans.
$999(save up to $999) -
iPhone 15 Pro Max (256GB) at Verizon — $199 with an eligible trade-in on a new line and select unlimited plans
$1,199(save up to $1,000)
Apple Watch deals
Why we like it
Check out our full review of the Apple Watch Series 9.
If you want some dollars off on double tap, this $69 discount has you covered. As with any Series 9 watch, you'll be getting a display with a max brightness of 2,000 nits and 18 hours of battery life. It definitely beats going straight to the Apple Store, which on Dec. 21, will pull Series 9 watches from its shelves temporarily due to patent disputes.
More Apple Watch deals
Series 9
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Apple Watch Series 9 (41mm, GPS) — $329
$399at Amazon (save $70) -
Apple Watch Series 9 (45mm, GPS) — $359
$429at Amazon (save $70) -
Apple Watch Series 9 (41mm, GPS + cellular) — $429
$499at Amazon (save $70) -
Apple Watch Series 9 (45mm, GPS + cellular) — $459
$529at Amazon (save $70)
SE
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Apple Watch SE (40mm, GPS) — $199
$249at Amazon (save $50) -
Apple Watch SE (40mm, GPS) — $199
$249at Walmart (save $50) -
Apple Watch SE (40mm, GPS) — $199
$249at Best Buy (save $50)Apple Watch SE (44mm, GPS) — $229
$279at Amazon (save $50) -
Apple Watch SE (44mm, GPS) — $229
$279at Walmart (save $50) -
Apple Watch SE (44mm, GPS) — $229
$279at Best Buy (save $50) -
Apple Watch SE (40mm, GPS + cellular) — $249
$299at Walmart (save $50) -
Apple Watch SE (40mm, GPS + cellular) — $249
$299at Best Buy (save $50) -
Apple Watch SE (44mm, GPS + cellular) — $279
$329at Amazon (save $50)
Ultra
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Apple Watch Ultra 2 (49mm, GPS + cellular) — $699
$799at Amazon (save $100 with on-page coupon)
Series 8
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Apple Watch Series 8 (41mm, GPS) — $249
$399at Walmart (save $150) -
Apple Watch Series 8 (41mm, GPS + cellular) — $329
$499at Amazon (save $170) -
Apple Watch Series 8 (41mm, GPS + cellular) — $329
$499at Walmart (save $170)
More Apple Watch deals
AirPods and accessories deals
Why we like it
Thanksgiving just marked part one of the hectic holiday travel season. Whether you lost a bag, had a close call, or simply want to be proactive, Bluetooth trackers are a great way to give yourself some insurance as we head into the latter half of the busy travel season (certainly more than a budget airline might when it comes to your belongings). Though there are some security issues you'll want to be aware of if you're buying AirTags, for iPhone users, they are some of the most convenient trackers on the market. At $78.99, this four-pack is about $4 away from its lowest price ever.
More deals on AirPods
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AirPods Pro (2nd Gen) — $199.99
$249at Amazon (save $49.01) -
AirPods Pro (2nd Gen) — $199.99
$249at Best Buy (save $49.01) -
AirPods Max — $479.99
$549at Amazon (save $69.01) -
AirPods Max — $479.99
$549at Best Buy (save $69.01)
Even more Apple deals
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Refurbished Beats Studio Buds + — $99.99
$169.95at Woot (save $69.96) -
Beats Studio Buds + — $149.95
$169.95at Amazon (save $20) -
Beats Studio Pro — $179.95
$349.99at Amazon (save $170.04)
via Zero Tech Blog