Peloton is leaning into the holidays with a vaguely threatening ad.
The company, which makes pricey, connected exercise bikes is notorious for its bizarre advertising; earlier this year, its campaign blew up after a viral Twitter thread highlighted some questionable interior design choices. The luxury stationary bikes — which clock in at $2,245 for the most basic machine and $39 a month to stream virtual workout classes — are often mocked for being the height of an affluent, but unnecessary, lifestyle.
In its latest ad, which is getting ripped apart online, a man gifts a woman a Peloton bike. Read more...
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