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Apple doesn't need new hardware — it's going to make you buy everything it sells

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Apple made the vast majority of its ever-growing multibillion-dollar hoard selling us hardware: iPads, Macs, Macbooks, Apple TVs, Apple Watches, speakers, headphones, docks, cables, and above all else that ultimate cash cow, the iPhone. 

So it may seem a little strange that the company's keynote at its WorldWide Developer Conference in San Jose Monday featured not one single hardware upgrade. No new entry-level iPhone, no iMac or Mac Pro, no iPad Pro with Face ID, not the long-rumored replacement for the Macbook Air. Just a string of incremental software improvements: Mac OSX Mojave, iOS 12, TV OS, Watch OS 5.  Read more...

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via Zero Tech Blog

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