/https%3A%2F%2Fblueprint-api-production.s3.amazonaws.com%2Fuploads%2Fcard%2Fimage%2F741729%2F59de8fc3-207b-4b61-bb54-887ed348649f.jpg)
When Cambridge Analytica got its hands on the interests, likes, and photos of 50 million Facebook users, they must've known they struck gold.
Psychometrics — an over 100-year-old science dedicated to measuring emotions and other matters of the mind — once suffered from a paucity of data. But the social network has opened pandora’s box.
Historically, analysts were stuck with limited information when it came to psychometric information — a lot of it came from surveys, which of course had to be consciously filled out by a subject. We now have a deluge of social media information that can give analysts a colossal archive of our "likes," language, friend networks, and history to play with. Read more...
More about Facebook, Twitter, Science, Psychology, and Cambridge Analyticavia Zero Tech Blog