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When Cambridge Analytica got its hands on the interests, likes, and photos of 50 million Facebook users, they must've known they struck gold.
Psychometrics — an over 100-year-old science dedicated to measuring emotions and other matters of the mind — once suffered from a paucity of data. But the social network has opened pandora’s box.
Historically, analysts were stuck with limited information when it came to psychometric information — a lot of it came from surveys, which of course had to be consciously filled out by a subject. We now have a deluge of social media information that can give analysts a colossal archive of our "likes," language, friend networks, and history to play with. Read more...
More about Facebook, Twitter, Science, Psychology, and Cambridge Analyticavia Zero Tech Blog
