Get ready for more ads on Facebook.
Facebook Watch, the company's initiative for original shows, will reportedly test pre-roll video ads — a.k.a. commercials — before the actual video starts, AdAge reported Friday.
This potential change opposes Facebook's previous strategy and CEO Mark Zuckerberg's own words.
"We don't need to do pre-roll because our model is not one where you come to Facebook to watch one piece of content, you come to look at a feed," Zuckerberg said in July during the company's quarterly earnings report, AdAge noted. Read more...
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