Pay now in order to potentially earn more later. It may sound like something straight out of a marketing scheme, but it's in fact the latest promise from Uber to a subset of its drivers.
However, according to the ride-hail giant, this is not the latest revenue play from a company losing hundreds of millions of dollars a quarter, but rather part of an academic study with the goal of determining what value its drivers place on that gig economy-defining buzzword known as "flexibility."
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The promotion was picked up by Alex Rosenblat, a researcher at Data&Society, who detailed the specifics in a Medium post. The offer, sent to drivers in the Houston area, promises the chance to bump up earnings by 33 percent — with, of course, a catch or two thrown in. Read more...
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