The billboard lights at Piccadilly Circus in London are getting a makeover which will take it into the 21st century and beyond, making it the largest of its kind in Europe.
The new screen will basically be a ginormous Smart TV — even better than-4K and larger than a tennis court (790 sq. m).
Landsec — the company which has owned Piccadilly Lights since the 1970s — is renovating the historic six screens that were bought by six advertisers, and offering Wi-Fi and millions of pixels at jaw-dropping resolution.
While the six-section structure will be preserved — Coca-Cola, Samsung, Hyundai, and L’Oréal will definitely be there — a single manufacturer can temporarily take over the full-screen for a Blade Runner-like ad. Read more...
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