Alexa's got a new skill, and it's spooky and impactful at the same time.
To get into the seasonal spirit, UNICEF USA and digital marketing group FRSH have launched a new Halloween skill for Amazon's personal assistant. Kids and their families can ask Alexa about Halloween fun facts, play games, and learn how they can help other kids in need — all through their Alexa-enabled devices, like the Amazon Echo.
The effort expands on the organization's long-running "Trick-or-Treat for UNICEF" campaign, which first launched more than 60 years ago. The Alexa skill is a modern update for the Halloween tradition that encourages kids to collect money in UNICEF's iconic orange boxes as they go door-to-door for candy. Since the campaign began in 1950, kids have raised nearly $177 million in support of UNICEF's efforts to "help kids who need more than candy." Read more...
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