Building hardware is fun but tough. We worked on Pebble for a full four years before we launched on Kickstarter in 2012. We went on to sell over $230 million worth of Pebbles, or just over 2 million watches. While it wasn’t our top goal to sell to Fitbit last year, I’m grateful that they’re continuing to work on low-power, fun, hackable smartwatches. Startups in general are… Read Morevia Zero Tech Blog
