Amid the hundreds of pages of legal verbiage and financial information, Toys “R” Us Inc.’s bankruptcy filing included something unusual: a song.
At the start of his remarks in the filing, Chief Executive Officer Dave Brandon kicked things off with the company’s iconic jingle — an attempt to plumb nostalgia strings during an especially dark time for the retail chain.
SEE ALSO: How Toys 'R' Us collapsed so quickly
The song, a staple of 1980s television, was part of Brandon’s case that the company isn’t going anywhere. As Toys “R” Us restructures its debt, he plans to refocus the chain on in-store experiences and spruce up its marketing — beyond using a decades-old commercial jingle, presumably. Read more...
More about Bankruptcy, Toys R Us, Business, and Kidsvia Zero Tech Blog
