When Erika Ender, the Panama-born singer and songwriter behind the smash hit "Despacito," first began pitching songs to male recording artists 25 years ago, she was told a few times that they were too feminine.
So she tested a theory. She shortened her credit to "E. Ender" and had men sing the vocals. Suddenly, Ender says, male musicians wanted her songs.
But she quickly abandoned the practice of hiding her name and identity.
"I opted to be invisible for a second when I started sending my songs," she tells Mashable, "...but I'm a woman with pantalones. I would put my face out there." Read more...
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