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Viral internet hype is a double-edged sword for indie brands. On one hand, getting people excited about your product before it even hits (virtual) shelves is the obvious goal. On the other, it can lead to sky high expectations that will be disappointing no matter how cool the product actually is.
The Table of Ultimate Gaming, which currently has more than $1 million pledged to its Kickstarter campaign that closes on September 28, is one such product. Last week I interviewed Patrick Meyer, one of the creators of the viral Table of Ultimate Gaming, about their incredibly successful campaign, and he seemed confident that customers will be satisfied. It's called the Table of Ultimate Gaming, after all. Read more...
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