If you can't laugh at yourself, maybe everyone else... can?
Giant black and white billboards have popped up over New York and Los Angeles this week, emblazoned with one sentence: "Netflix is a joke."
Who's behind this billboard??? http://pic.twitter.com/qVZAIAeB4r
— Claudia Eller (@Variety_Claudia) September 5, 2017
The whole thing appears to be a Netflix-led marketing campaign to promote a string of new comedies coming to the platform, as noted by The Hollywood Reporter, citing confirmation from anonymous sources.
It makes sense, seeing as Netflix has become the go-to streaming platform for stand-up comedy, with the likes of Dave Chapelle, Jerry Seinfeld, Amy Schumer and Louis C.K. securing Netflix specials this yearChris Rock's specials saw Netflix reportedly outbid HBO by dishing out a casual $40 million. Read more...
More about Marketing, Netflix, Streaming Services, Billboards, and Netflix Is A Jokevia Zero Tech Blog
