The authors of "Killing Marketing" say if you don’t evolve, you’ll die
“Marketing and innovation produce results,” wrote Peter Drucker, “all the rest are costs.”
Sadly, in a world where over half of all digital advertising—an industry expected to hit $75.6 billion by the close of 2017—won’t be seen by an actual human… that assessment no longer stands. At least not when it comes to marketing.
The symptoms are everywhere.
Ad blockers, fake traffic, and bots (oh my). Toss in plummeting consumer trust and the skyrocketing cost of getting your message seen and, apologies to Mr. Drucker, but marketing is most certainly a cost. Read more...
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