After more than five months of excruciatingly unnecessary hype and emotional torture, Crayola has finally revealed the name of the new blue crayon that will replace the now-retired Dandelion yellow color in boxes around the world.
Crafty colorers everywhere — get ready to grip: Bluetiful.
Awful, we know.
On Thursday morning at 9 a.m. ET, Crayola made the long-awaited announcement on its Facebook page.
In a livestream that lasted less than two minutes, CEO Smith Holland — joined onstage by 12 children wearing blue crayon shirts — yelled "BLUETIFUL," and the new crayon mascot and her polka dot tights made their first appearance. Read more...
More about Conversations, Art, Children, Blue, and Crayonsvia Zero Tech Blog
