The Reputation tour is coming and it'll be tough to get tickets—unless you spend $60 on a snake ring.
A partnership between Taylor Swift and Ticketmaster is drawing scrutiny for forcing fans to spend money on merch and albums to get a shot at buying tickets.
A post on Jezebel first pointed out the complex arrangement. The partnership builds on a longstanding practice of bundling albums with tickets to boost album sales. This time, it's not just agreeing to buy an album with the purchase of a floor ticket. Fans instead are prompted to pre-order Reputation, shop Reputation merch (including the already infamous gold snake ring), and buy Reputation about a dozen more times from the Taylor Swift store, Walmart, Target, and iTunes to unlock access to tickets. Read more...
More about Taylor Swift, Ticketmaster, Reputation, Business, and Musicvia Zero Tech Blog
