Look at what Taylor Swift made UPS do.
The shipping company is plastering the star's face on the side of a select fleet of its trucks in celebration of a deal that makes UPS the official delivery partner for Swift's upcoming Reputation album.
Considering the dwindling number of people who buy physical CDs, it's not clear how valuable that honor really is. But in any case, Swift fans who snap a photo of the album-emblazoned vehicles and tag the company's account with the hashtag #TaylorSwiftDelivery will have a chance to win concert tickets. Read more...
More about Taylor Swift, Ups, Business, and Celebritiesvia Zero Tech Blog
