It's nigh-on impossible to scroll through Instagram without stumbling upon a post about #wellness.
But, one "Instagram husband" has had enough of assisting his aspiring wellness influencer girlfriend and has launched his very own parody account. And, it's a thing of wonder.
Edward Lane, who's a journalist at Men's Health, says he's spent the last 18 months behind the camera as "Chief Photographer or Despondent Instagram Husband" to his girlfriend and "aspiring influencer" Amy Hopkinson AKA @wellness_ed.
He says that before they started dating, he saw social media as "a place to tag friends so they could watch a funny video of a dog riding a unicycle." But, now that Amy and Edward are dating, his eyes have been well and truly opened. Read more...
More about Watercooler, Uk, Instagram, London, and Wellnessvia Zero Tech Blog