Google is building a killswitch that will force the internet to play by its rules

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Switch on the ad blocking toggle that appeared this week in Google's experimental version of Chrome, and nothing will happen.

The feature is out of service at the moment, according to a Google spokesperson, a shell of a tool with which its developers can tinker while the search giant hammers out the operational details through an ad industry trade group.

But what that tiny, empty bit of code actually represents is a looming change agent that could reshape the entire web. It's a killswitch that Google could throw whenever it so pleases. Read more...

More about Google, Google Chrome, Business, Consumer Tech, and Big Tech Companies


via Zero Tech Blog

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