For what won't be the first or last time, a Netflix exec has completely changed the game. Starting Tuesday, MoviePass, an established app where users can see unlimited movies for a flat monthly rate, will cost just $9.95 a month.
Let's repeat that. Unlimited movies in theaters for $9.95 a month.
MoviePass was started in 2011 by Netflix co-founder Mitch Lowe. Lowe told Bloomberg News that MoviePass's drastic new price model is a direct response to the increasing cost of tickets.
“People really do want to go more often. They just don’t like the transaction,” he said. Read more...
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