I told you Apple would never build its own car.
Okay, maybe Apple wanted to. There was enough smoke around the multi-year Apple Car rumor mill to indicate a fire, somewhere, but the arguments I made in 2015 still hold true.
I outlined six reasons why Apple wouldn't build a car:
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Manufacturing complexities
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Unions
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Lack of automotive expertise
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Margins and dealerships
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Not the Apple way
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Steve Jobs was not really a car guy
As I saw it, the auto industry didn't need Apple. On the whole, it wasn't struggling: It has success, competition, innovation, and a thriving self-driving car race. The workforce and supply chain would be difficult if not impossible to control and Apple's lack of experience in this area meant it would have to learn a ton before it could even catch up to other companies — even upstarts like Tesla, who are already building and selling the cars of the future. Read more...
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