It's easy to understand on a theoretical level that female founders face more hurdles launching successful startups. It's less common to see the often insidious sexism they face blatantly illustrated.
Penelope Gazin and Kate Dwyer a year ago launched a successful art marketplace, Witchsy. The site, which has sold $200,000 worth of art, needed contributions from developers and designers to get off the ground. Many of those contractors were men, who often behaved dismissively toward Gazin and Dwyer and their cute art project.
So the pair invented a third cofounder, who only communicated with difficult outsiders via email. Keith Mann (get it?) became the invisible yet vocal third partner in Witchsy. Read more...
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