Ubisoft's 'Starlink' sounded like the worst idea at E3, but we were all wrong

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I can safely say I'm a Starlink: Battle for Atlas believer now. 

It took a minute. The game's E3 2017 announcement left me with one thought: What are you thinking, Ubisoft? Starlink, in case you hadn't heard, falls under the "toys-to-life" banner, alongside games like Skylanders, Lego Dimensions, and the now-defunct Disney Infinity.

That genre feels like an unsafe bet in 2017. Disney spelled out the risk last year with Infinity's cancellation. Bob Iger, CEO, explained that toys-to-life carry "substantially more risk, particularly when it comes to manufacturing and managing the toy inventory." Read more...

More about Entertainment, Gaming, Ubisoft, Starlink Battle For Atlas, and Entertainment


via Zero Tech Blog

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