This iPhone photo has made it onto billboards across the world

You know what they say — it's not about the camera you have, it's what you do with it.

When Filipino Instagrammer Francis Olarte snapped a photo of his niece, he wasn't expecting it to be seen by million across the world.

Francis, who currently resides in Singapore, went swimming with his niece Ava, when he decided he wanted to test his new water-resistant iPhone 7.

He snapped a few photos of her and uploaded one of them to Instagram and Facebook — and it caught the attention of the folks at Apple.

If you live in Singapore, you might recognise this picture near Rochor Road: Read more...