A new online grocery store is setting itself apart by ditching fancy labels and complex price tags.
Brandless, a San Francisco-based startup from serial entrepreneurs Tina Sharkey and Ido Leffler, sells everything from snacks and meal kits to toothpaste and cleaning supplies at the same price: $3 per item.
As the name of the company suggests, all of the inventory comes in spare, generic packaging marked only with an individualized checklist of moral or health-conscious "values," like whether it's organic, gluten-free, or non-GMO. The site currently stocks 115 products that span food, household supplies, and beauty and personal care. Read more...
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