Before the ads went up around New York City and online, 4:44 was just a time.
Now, thanks to mysterious promo from Tidal that has popped up around the city, it means a whole heap of things—perhaps even a new Jay-Z album. While there's no confirmation on whether or not he's dropping a project on his streaming service, the theories have been cooking up in the minds of fans, and well, see below for yourself.
The Carter Twins have already arrived—and were born on June 4th (maybe at 4:44 AM/PM)
IV: XLIV = 4:44
Jay announcing that the twins were born on June 4. 4 is their number.
Hush. My conspiracy theory is as good as any otherhttp://pic.twitter.com/q4uk4JFtGa— April (@ReignOfApril) June 7, 2017 Read more...
via Zero Tech Blog