Snap may have lost a bunch of money last quarter, and by a bunch we mean $2.2 billion. But it's just a young company trying to build a sustainable business model—and that means adding some "creepy" advertising.
Placed, its latest acquisition first reported by GeekWire Monday and confirmed to Mashable by Snap, may help on that mission.
The Seattle-based startup is focused on tracking and measuring consumers locations via their smartphones and using those insights to empower mobile advertising.
Snapchat already offers a "Snap to Store" product that helps advertisers track sales from online to in-store, but that product is limited to only Snapchat and snap data. For example, 80 percent of Snapchat users take snaps in restaurants, according to a study by Greenberg Strategy that Snap commissioned. Read more...
More about Snapchat, Digital Advertising, Location Tracking, and Businessvia Zero Tech Blog
