As Amazon maps out a host of physical stores, one of its chief rivals is also spilling out into the real world.
Walmart-owned Jet.com opened a limited-time artisanal grocery and household accessory store in New York on Wednesday in a partnership with concept-based retailer Story.
The store will combine some of the e-commerce company's tech prowess with Story's chic decor and eclectic product assortment. The location will also host events featuring big names like celebrity chef Mario Batali and make-up mogul Bobbi Brown.
While the opening might invite comparisons to a chain of stores Amazon plans to launch through its burgeoning AmazonFresh grocery arm, Jet president Liza Landsman said the company has no plans to expand its brick-and-mortar footprint beyond the temporary storefront. Read more...
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