Will we ever really buy that much stuff through our smartphones? And does it even matter?
The answer seems to depend on who you ask.
By some tellings, growth in how much people buy through their smartphones is lagging projections and still underwhelms when compared to desktop; others see it as hitting transformative milestones that herald a new era of mobile supremacy. Still more say the dichotomy between the two is no longer even relevant.
"Mobile is a player in this whole digital world... but we can no longer think of it in isolation," says Gartner mobile commerce analyst Gene Alavarez. "It's really laying a foundation for other types of customer experience." Read more...
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