So! Right now on the parts of the internet mostly occupied by People Who Work In the Business of Content (or as known by their Hebrew name: Media Schmucks), there's a fiery debate raging, mostly through the dumb art of white-hot takery, about a critical issue for this terrifyingly weird and abrasive moment in American history:
An email newsletter.
Yes: And you thought [INSERT LITERALLY ANYTHING ELSE] was important. But you were wrong.
The email newsletter in question is called The Skimm. It's a daily digest of news and internet links, written—like so many email newsletters to come before it, and that will come after—with a specific tone, for a specific audience. The Skimm has become wildly successful, due in no small part to that tone, which is conversational, and casual, and flippant, and cheeky. Read more...
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