Unfortunate that it has to be said in 2017, but please don't appropriate other peoples' culture.
A German insurance company, ARAG, is facing online backlash for a TV spot that features a dance imitating a traditional Maōri haka, a culturally important dance performed on significant occasions and imbued with reverence.
The ad features actors performing the haka, or at least a dance inspired by it, in the middle of a street, chanting in German.
ARAG said in a Facebook comment that the haka is "ideally suited to bring our messages across," due to its "rhythm, impressive gestures and facial expressions and determination." Read more...
More about Watercooler, Australia, New Zealand, Advertisment, and Maorivia Zero Tech Blog
