The harsh economics of the food delivery business just claimed another victim.
Maple, the gourmet delivery service backed by celebrity chef David Chang, told customers it's shutting down on Monday after two years of operation in New York.
Co-founders Caleb Merkl and Akshay Navle said the decision was reached "after several months thinking about the future of our business."
"The most compelling next step in Maple’s story involved a shift from our current approach," they wrote in a note posted to the site.
That "shift" will send much of the company's top staff across the pond to join London delivery startup Deliveroo. Meanwhile, the Maple brand will cease to exist. Read more...
More about Momofuku, David Chang, Food Delivery, Maple, and Businessvia Zero Tech Blog
