YouTube wants to make sure its creators are legit before giving them the opportunity to make money off videos.
The video giant announced a big change to its partner program on Thursday that now requires creators to reach 10,000 lifetime views before it can run ads on channels.
"This new threshold gives us enough information to determine the validity of a channel," Ariel Bardin, YouTube’s VP of product management, wrote in a blog post. "It also allows us to confirm if a channel is following our community guidelines and advertiser policies. By keeping the threshold to 10k views, we also ensure that there will be minimal impact on our aspiring creators." Read more...
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