SeatGeek is serious about defeating Ticketmaster.
The ticketing platform just spent $56 million on the ticketing tech company TopTix. SeatGeek paid for that acquisition by raising $57 million in its own Series D funding round. Before this round, SeatGeek had already raised over $100 million in funding.
TopTix is an Israeli company, and a lot of its technology is used internationally. The tech company handles ticketing for 500 teams and institutions in 16 countries including the Netherlands National Soccer Team and Buckingham Palace.
SeatGeek will use that technology to continue to grow in primary ticketing — like Ticketmaster — rather than secondary, or resale, ticketing. The company called the acquisition a "major move that instantly makes SeatGeek one of the largest primary ticketers in the world." Read more...
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