The New York Auto Show is filled with shiny, jaw-dropping production cars (hi Dodge Demon!) to ogle, but no vehicle has sucked me into its tractor beam quite like Lexus' LIT IS sedan.
Created in collaboration with Vevo for Dua Lipa's "Be the One" music video, the LIT IS (get all your lit jokes out now!) is what happens when you cover a 2017 IS's entire body with 41,999 programmable LEDs.
It's loud, blinding, and ridiculous in every way—exactly how we like it.
I'm told the LEDs were hand-applied and output 175,000 lumens when they're all switched on at maximum brightness. You think your tricked-out import car with its neon under-glow looks cool cutting through the night? Wouldn't even compare with the LIT IS. Read more...
More about New York Auto Show, Leds, Sedan, Lexus, and Carsvia Zero Tech Blog
