Nowadays, skipping to the next song on streaming services like Spotify and Pandora is easy—too easy.
Intros to songs averaged about 20 seconds in the mid-1980s, according to a study from a music theory doctoral student at the Ohio State University.
Now? It's about five seconds.
As part of Hubert Leveille Gauvin's research, published last month in the journal Musicae Scientiae, he listened to 303 top American pop hits from 1987 through 2015. His findings indicate our attention spans are shrinking.
“It’s survival-of-the-fittest: Songs that manage to grab and sustain listeners’ attention get played and others get skipped. There's always another song,” Léveillé Gauvin said in a university press release. Read more...
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