When an epiphany strikes, it's rare and fleeting. Something clicks in our minds, and what was once confusing is suddenly obvious, illuminating, and even exciting.
Such moments are not purely internal events, it turns out. Our eye movements and pupils can broadcast these "aha!" moments, making it possible to predict epiphanies even before they occur, a new study found.
Scientists at Ohio State University conducted the research. They wanted to better understand what happens in people's heads as they make various types of decisions — an area of study known as neuroeconomics.
More about Research, Neuroeconomics, Ohio State, Experiment, and Aha Momentsvia Zero Tech Blog
