Pepsi's disastrous advertising foray into race relations was near-universally reviled the instant it hit social media last week.
But a new poll suggests that the public at large may not have been as put off by the ad as the internet outrage might imply.
Polling research firm Morning Consult asked more than 2,000 Americans to rate how their opinion of Pepsi changed after watching Kendall Jenner broker peace with its product.
A surprising number of them liked what they saw. Forty-four percent said they saw the soda maker in a more positive light after watching the ad, while only a quarter saw it as a turn-off. (The remaining 31 percent didn't have an opinion.) Read more...
More about Advertising, Business, Kendall Jenner, Pepsi, and Businessvia Zero Tech Blog
