Netflix is entering China through a local licensing deal

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After being locked out of the massive Chinese market by regulators, Netflix looks set to be able to enter the country after all. 

The company has signed a licensing deal with local streaming service iQiyi, which claims over 500 million monthly users.

Robert Roy, Netflix's vice president of content acquisition, announced the deal at APOS — an industry conference that is being held in Bali, Indonesia, according to The Hollywood Reporter

"China is an important market for obvious reasons; it's also a challenging market for obvious reasons," Roy was reported as saying by THR. "Right now what we will do is look to license content into China. We closed a deal with iQiyi, which is exciting." Read more...

More about China, Netflix, and Business


via Zero Tech Blog

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