How Softbank is adding spice to the Amazon-Alibaba battle in Indian e-commerce

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Venture Beat recently published a piece headlined 'India’s e-commerce battle is not Indian anymore' that highlighted the battle between Amazon and China's Alibaba Group in the world's fastest-growing e-commerce market.

But there's probably a third player in the game too. And that is Japanese telecom and investment giant Softbank which is suddenly the buzzword in India's e-commerce world. 

After trying to broker a merger between India's homegrown online marketplaces, Flipkart and Snapdeal (where Softbank holds a 30 percent share), it is now looking to invest in the country's biggest mobile wallet firm, Paytm.  Read more...

More about Investment, Merger, Online Retail, Snapdeal, and Flipkart


via Zero Tech Blog

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