McDonald's is cool, it's hip, it's trying to reach the kids on Snapchat.
To that end, the company has rolled out fast food-themed lenses and stories on the social media platform. Now, for the first time, it's also fielding job applications.
On Friday, McD's launched "Snaplications" in Australia. It comes in the form of a Snapchat lens, which shows the user in a McDonald's uniform and lets users apply for a job by sending a 10 second snap to the @Maccas account (Maccas is slang in Australia for McDonald's).
If 10 seconds doesn't seem sufficient to convey a complete resume, don't worry. Mark Wheeler, McDonald's digital director in Australia, explained that after a user sends a snap, the company will reply with a link to its career site for the sender to complete the process. Read more...
More about Jobs, Apple, Snapchat, Mcdonalds, and Businessvia Zero Tech Blog
