Can't we all just get along?
That's been the message of dozens of commercials since the United States elected Donald Trump and the United Kingdom opted for a Brexit, but none have really sold the message like Heineken's latest ad.
The spot, which was hailed as an antidote to Pepsi's disaster of a political message earlier this month, features a social experiment involving three isolated pairs of ordinary UK citizens with opposing beliefs.
The participants are said to be unaware of the purpose of the test, and they have no knowledge of their political differences, which include views on feminism, transgender rights, and climate change. Read more...
More about Identity, Advertising, Politics, Pepsi, and Heinekenvia Zero Tech Blog
