Burger King trolls Google Home owners with device-triggering ads

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Okay, Google, this could get annoying.

A new ad from Burger King sets out to trigger Google Home and Android devices with the company's signature prompt.

"Okay Google, what is the Whopper burger?" a fast food employee asks in the 15-second spot.

For anyone with certain Google-powered gadgets in the vicinity of their television, that sentence will cue a digital assistant to spit back the text of the Wikipedia entry for the menu item.

The campaign is one of the first to harness the power of the voice activation of smart home devices, and it was made without Google's involvement. Read more...

More about Google Home, Burger King, Business, and Advertising


via Zero Tech Blog

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