AT&T is offering free HBO—which is awesome, but also scary

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In the ongoing battle for you—the wireless smartphone user—and your dollars, this is a big, bold move.

AT&T announced Wednesday that it's now going to give customers who pay for its Unlimited Plus service free access to HBO. 

It's yet another substantial play by AT&T in what has become a heated competition against Verizon, T-Mobile, and Sprint. The telecom giants are squaring off against each other in an effort to attract consumers with better data plans at lower prices. 

Now, AT&T's tossing in something that's difficult to match—free access to some of the highest quality TV out there. Why can they do that? Well, it certainly doesn't hurt that AT&T's currently in the process of acquiring HBO's parent company, Time Warner (more on this below). Read more...

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via Zero Tech Blog