There's teasing new music with a cryptic Instagram post, and then there's really teasing new music with a full-blown television commercial.
Harry Styles—yes, the one from One Direction—is going the trailer route to promote what will be his debut single as a solo artist and the mass hysteria has officially begun.
During Saturday night's episode of The X Factor in the UK, a mysterious ad ran featuring the singer completely drenched and walking through the mist to open a door that leads to blinding light—all before flashing to his eyes and an "April 7th" date appears. Read more...
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