Some people build tunnels to deal with traffic, others reinvent the car.
Hum Rider is that vehicular reinvention and, perhaps, the answer to all your traffic congestion frustration. It looks like a standard Jeep Cherokee Wagon SUV, but when it gets stuck in traffic, the car body can lift up, the wheel base widens and then the car can drive right over other bumper-to-bumper- cars.
It's really a shame that this cool, smart idea is is just a very well-executed marketing stunt.
Thinkmodo (best known for its Devil Baby viral video) cooked up the concept to promote Verizon Telematic's Hum platform. Hum comprises of a dongle that plugs into the OBD port on any car made after 1996 and a Bluetooth speaker. It adds diagnostics, road-side assistance, location and speed tracking and geo-fencing. Verizon's hardware costs $29 and the monthly service costs $10 a month. Read more...
More about Car Stunt, Verizon, Thinkmodo, Tech, and Marketingvia Zero Tech Blog
