It's becoming all too easy for brands to use sexism as low-hanging fruit to go viral. Time after time, we rise to the bait, giving the brands exactly what they set out to achieve — internet fame.
In some ways, it's reassuring to see a brand getting dragged for sexism. The fact that people will readily call BS on companies objectifying women and reinforcing outdated gender stereotypes is a sign of hope and progress. For some brands, getting dragged for sexism is a dream-come-true; a chance to go viral; to be the name on everyone's lips, or tweets, even if it's for all the wrong reasons.
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